What You Value Most

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Target tasked the Foundry with increasing brand awareness among Black and Latino communities.

The team delivered by creating a print campaign designed to showcase Target's wide variety of quality, affordable products from Black, Latinx, and AAPI-owned brands. A series of three advertorials rooted in PEOPLE, People en Español, and InStyle featured Black and Latino creators as well as business owners who have product lines in Target stores across the country.