That Fabuloso Feeling Hero Image

That Fabuloso Feeling

Digital Social Video

Fabuloso® is on a mission to make cleaning a sparkling good time.

Fabuloso® partnered with The Foundry to build brand love via joyful, immersive content. Leaning into category trends — like CleanTok influencers and personalization — The Foundry executed a bespoke, scent-focused program that spanned a custom destination with multiple landing pages in The Spruce, premium articles in Real Simple and Better Homes & Gardens, social content, and UGC providing deep-cleaning recommendations and routine-refreshing tips from five TikTok influencers.

Influencer Original Photography Shoppable

Custom photography included uniquely styled sets for each featured Fabuloso® scent. A combination of still and animated imagery was utilized across the premium articles, destination landing pages, promotional units, and an Instagram story.

One of the premium articles featuring this original animated imagery was “Countdown to a Fabuloso® Clean” on Better Homes & Gardens.

A fill-in-the-blank story, “My Fabuloso® Day Off,” revealed users’ Fabuloso® scent and CleanTok personality match, complete with cleaning tips, video, and a talent spotlight. Each landing page featured a custom-built English-to-Spanish translation toggle. A product carousel showed an interactive curation of Fabuloso® scents.

We rounded up an influential crew from TikTok’s CleanTok community to create engaging videos showing thousands of followers how they find joy in cleaning — aka “That Fabuloso® Feeling.”

Bright, bold storytelling reinvigorated the brand, putting it front and center in the cleaning conversation among a multicultural audience. The influencer integration provided a personalized feel, with cleaning tips and interactive elements that captured the colorful, lighthearted nature of Fabuloso®.