Capabilities - The Foundry @ Dotdash Meredith The Foundry @ Dotdash Meredith

Best-in-ClassStorytelling

Captivating visuals and thoughtful copy gets straight to the heart of client objectives and audience needs. Our skilled designers, developers, writers, and editors, each with category-specific expertise, pair client messaging priorities with the DNA of our Dotdash Meredith brands. The result is a dynamic user experience across a variety of digital ad products, from listicles and recipes, to interactive destinations, featuring video, audio, shoppable components, and beyond.

OriginalPhotography

Vibrant imagery adds visual interest and puts our clients in the spotlight. In partnership with a roster of top-tier photographers, stylists, and set-builders, utilizing our 25+ photo studio spaces, our talented team of Art Directors works to captivate and inspire with each custom photograph.

ElevatedPrint

Our storytelling expertise extends to advertorials and native print pieces which are seamlessly integrated into one or more of Dotdash Meredith’s iconic print magazines, from PEOPLE to Better Homes & Gardens. Our expert creative team strikes the perfect balance: adhering to the DNA of our trusted brands while also highlighting our clients’ key messages.

CustomVideo

Our highly skilled video producers collaborate seamlessly with clients to craft compelling narratives that resonate with audiences. Brand messaging comes to life via expertly produced, cross-platform video content, from short-form social to longer-form docu-style pieces.

InfluentialTalent

The Foundry’s in-house talent managers oversee all aspects of the casting and talent management process, from pre-sale through execution, across all platforms and subject matters. The right people (or pets) are matched with the right clients to enhance storytelling and make content feel even richer.

EngagingSocial

Specially crafted for our clients’ social platform of choice, messaging and visuals can either be the focal point of a story, or act as an effective promotional tool. Vibrant TikToks, compelling Instagram stories, and service-driven Pinterest pins are just some of what our skilled team can create.

In-HouseRecipe Development

Our seasoned recipe developers turn custom concepts into fully formed recipes, each tailored to our clients’ specific needs. Completed recipes are then tested for accuracy and peak deliciousness, and formatted based on the guidelines of our trusted Dotdash Meredith brands.