Laughs & Snacks

Digital Social Video

Fiber One teamed up with the Foundry to help make resolution season — and daily snack time — more enjoyable.

In collaboration with comedian Becca O'Neal, the Foundry produced a one-of-a-kind comedy special about working toward wellness goals in the new year. The full 15-minute set, 20 video cut downs featuring jokes from the show, and a series of wellness tips were added to a custom Entertainment Weekly microsite on a rolling basis. Instagram and TikTok social bytes redirected readers to the digital destination.