The Taste of Success
Print
The custom print spread featured beautiful, client-supplied imagery as well as highlights from a conversation with newly appointed Lexus Culinary Master Kwame Onwuachi. Copy on the faux cover and advertorial page highlighted the world-renowned, Nigerian-American chef as a trailblazing leader in his field, and demonstrated how he embodies Lexus’s core values of quality, innovation, and prestige.
This high-impact unit was a top performer in 2022, with 90% of readers surveyed noting the advertorial page and 82% of those readers taking action.