The Taste of Success

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The Foundry worked with Lexus to showcase the ways in which Lexus Culinary Masters are making waves in the food industry—and how the luxury automotive company is empowering them to do so.

Our team delivered by designing a high-impact faux cover and advertorial rooted in Food & Wine. The custom print spread featured beautiful supplied imagery and highlights from a conversation with Lexus Culinary Master Kwame Onwuachi. Copy positioned Onwuachi as an innovative leader in his field and demonstrated how he exemplifies Lexus's core values of quality, innovative, and prestige.