Unearth The Mysteries of La Brea’s Above and Below

Foundry partnered with NBC to help increase awareness of its new show La Brea.

The team developed an interactive tentpole rooted in Entertainment Weekly that housed six articles, as well as custom design elements highlighting the "above and below" dilemma the show’s characters face. Upon “falling into” the tentpole, users were invited to engage with different objects found within the show. Each object led to a piece of content, like a custom quiz or the show’s trailer.