Thomas & Friends

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Mattel teamed up with Foundry to showcase how Thomas & Friends can help parents make the most of playtime by creating meaningful connections and experiences with their little ones.

Leveraging the Parents brand, our team of creatives built a series of three digital articles as well as playful stop motion videos designed to immerse kids in the world of Thomas & Friends. In addition to encouraging parents not to overthink playtime, the content included tips and activities to help families facilitate purposeful play, and teach kids about friendship, teamwork, and imagination.