The Skinterview

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Foundry partnered with Ulta Beauty to create an immersive destination across InStyle, People en Español, Real Simple, and SHAPE that featured real women’s skin stories, editor testimonials, and product spotlights.

With 24 first-person articles and 20 pieces of custom social content centered around four relevant skincare categories—Sun Care, Clean Beauty, Skin Health, and Routine—Foundry and Ulta Beauty worked together to help women turn their skin “problems” into possibilities.