To support Lifetime's Book to Screen campaign and the launch of their movie series based on V.C. Andrews' Casteel family saga, Foundry created a custom interactive guide on People.com introducing each member of the Casteel clan.
The main goal of this content was to excite fans of the books and pique the interest of viewers regarding the movies. The family tree was created based on LIfetime's aesthetic for the series, and the interactive graphics included photos, bios, character and actor information, and explained the on-screen relationship between each.