The BFF Book

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Maybelline New York partnered with Foundry to generate awareness about the Instant Age Rewind Eraser Dark Circles Treatment Concealer.

Inspired by National Best Friend's Day, Foundry designed a premium article for HelloGiggles that featured two dynamic pairs of BFFs and custom photography. The longtime friends reminisced about their favorite moments together and shared how they use Instant Age Rewind Eraser Dark Circles Treatment Concealer to recreate their favorite beauty looks.