This exciting and playful execution encouraged engagement and excitement for an iconic cereal brand.
The “Fuel Your Family Fun” campaign positioned Cinnamon Toast Crunch as the perfect snack for family road trips, and offered an engaging, mobile-friendly hub filled with custom games featuring CTC mascot Crazy Square (such as “I Spy” and Crunch Libs”). Offering hours of engaging content that users fully interacted with, this hub became a prime destination for families on the go.
