Project Reimagine

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Foundry worked with Raid to help parents of pets and humans alike feel comfortable using plant-based Raid Essentials to keep their homes bug-free.

Leveraging influencer talent, the team developed four videos and embedded them within four shoppable digital articles on Martha Stewart Living, Real Simple, Parents, and Daily Paws. The articles, which featured custom illustrations and animated stop-motion imagery, offered up ways for people to reimagine spaces at home, like turning the living room into a pet playground and letting the kitchen double as a crafting studio. Readers were encouraged to keep bugs away with Raid Essentials to help make the activities safer and more enjoyable. The robust campaign also included five print advertorials, social drivers to all digital content, and Walmart in-store drives to purchase.