Momming IRL

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Themed listicles show the hilarious and inventive mom moves that’ve gotten moms through their hectic days.

The lighthearted articles encourage users to download and share the Red Baroness Patch stickers, and let their fellow moms know they’re nailing it, too. We also created an entertaining “decision tree” style infographic that proposes a series of quick questions, based on funny home-life scenarios, leading to one of four levels of “Mom Styles,” all brag worthy—and exemplified by specific Red Baroness Patches which are featured on the infographic.