Momming IRL

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Foundry created themed listicles to show the hilarious and inventive mom moves that’ve gotten moms through their hectic days.

The lighthearted articles encouraged users to download and share the Red Baroness Patch stickers, and let their fellow moms know they’re nailing it, too. We also created an entertaining “decision tree” style infographic that proposed a series of quick questions, based on funny home-life scenarios, leading to one of four brag-worthy levels of “Mom Styles,” each of which was exemplified by specific Red Baroness Patches featured on the infographic.