I Am the 70s

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The Foundry teamed up with Bally to create a native video campaign with a throwback vibe to highlight their fall Cecyle bag.

The “I Am the 70s” campaign illustrates the iconic decade’s style evolution—and Bally’s modern interpretation—and features a group of girls wearing the key accessory while enjoying a night out in a retro bowling alley. Bally officially licensed and adopted the Foundry’s interpretation of their creative direction and incorporated it into their outside branding, helping to result in immense success.