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Leveraging Coppertone’s existing relationship with Brittany Snow, Kelley O’Hara, and Matt Besler, the Foundry created compelling video content that supported the brand’s goals.

Tapping into influencer marketing to drive awareness for the brand relaunch; we positioned Coppertone as top-of-mind for skin protection; forging a deeper connection with lifestyle consumers. The result was social amplification that exceeded guaranteed views, and a 66% higher than benchmark result for mobile media CTR.