Through a year-long partnership with 3M Command, Foundry inspired readers to make the most of every space with help from the brand's damage-free hanging solutions.
Foundry brought the service-driven content strategy to life through nine print advertorials, ten digital articles, eight Pinterest pins, and two print brand ads across Better Homes & Gardens, Real Simple, Parents, Shape, PEOPLE, Magnolia Journal, Reveal, and Sweet July. Each piece of content showcased ways in which readers could use 3M Command products to hang, display, and organize everything from photos and artwork to workout equipment and plants.
The robust program also included four energetic, educational videos. The first two videos featured Brooklyn-based Instagram sensation Christopher Griffin (A.K.A. Plant Kween) and their top tips for displaying houseplants with Command Brand products. The second set of videos starred interior design influencer Genevieve Gorder sharing organizing and decorating tips for the back-to-school and holiday seasons.