Chasing the Dream

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Porsche teamed up with the Foundry in an effort to reach the next generation of luxury car owners.

The creative team delivered by developing a custom tentpole destination rooted in Food & Wine. Three digital articles — one for Food & Wine, one for SHAPE, and one for InStyle — were housed within the tentpole. Each piece of content highlighted a successful female entrepreneur, including a chef/restaurateur, a model, and a fitness instructor.