In celebration of essie's 40th birthday, Foundry designed an immersive digital destination rooted in PEOPLE.
Readers could take a quiz to discover which activity they should add to their bucket list, from spicing up craft cocktails to upgrading handwritten notes. Each quiz outcome was inspired by one of essie's iconic shades and included a step-by-step how-to guide. The content drove a high engagement rate that was 6.5x Meredith's benchmark and the quiz saw an impressive 82% completion rate.
