Renowned Italian brand Martini & Rossi tasked Foundry with spreading the word about their newest offering, Fiero Vermouth.
In response, Foundry built a robust tentpole rooted in Food & Wine to help readers create their own aperitivo experiences at home. The digital destination, which leveraged custom photography, illustrations, and animations, linked out to four premium article pages. Each article included mood-setting music as well as cocktail and food recipes, inspired by aperitivo hour in four Italian regions: the Amalfi Coast, Venice, Piedmont, and Tuscany.
