Women working together with Debbie Allen
The new film from Dove Real Beauty Productions features the uplifting story of Dove Self-Esteem Project graduate Chelsea Harris helping teen Caralyn Singleterry gain confidence.
Through augmented reality, Dove’s latest film from Real Beauty Productions comes to life as designated survivor actress, Chelsea Harris, enters your world. Harris sits down with a young high school girl to talk about bullying, race, body image, and self esteem.
Dove secured the peel off cover of Entertainment Weekly’s May edition to promote their self-esteem project film. Through an augmented reality experience, welcome Designated Survivor actress Chelsea Harris to center stage as she sits down with a young high school girl to talk about bullying, race, body image, and self esteem.
Once a consumer downloaded the LIFE VR app and scanned the cover their reality was augmented. Lush navy theatre curtains covered the magazine and opened with the familiar iphone radar alarm launching the viewer into the film. Actress Chelsea Harris sits down with aspiring actress and student Caralyn Singleterry talk about their experiences being bullied.
Singleterry is a member on the swim tea at school and was cyberbullied after posting a photo with a friend in her suit. She was called a “slut” and was told to “go kill herself”.
After Harris cut her hair, she was shoved into a locker being called “baldhead”. Harris also wore makeup that was too light for her skin, green colored contacts, and straight long extension as she was uncomfortable with the way she naturally looked. “This got to a point where I looked into the mirror and I didn’t even recognize myself,” said Harris.
The two come to their own conclusions about how to define beauty. Singleterry said “it is not really a physical feature you can have, for me beauty is just being happy”.