The Foundry teamed up with Drunk Elephant to help drive awareness of the brand and communicate its philosophy of using the products to reset skin to its healthiest, happiest state.
A custom destination rooted in Byrdie and InStyle featured an interactive wheel that users could spin to learn about seven Drunk Elephant products. Each wheel outcome revealed key ingredients, an editor-supplied quote about the product, and a client-provided skincare smoothie. The team also developed three articles in which editor talent revealed their favorite Drunk Elephant products as well as a custom TikTok for InStyle.
