Skincare Remixed

Digital Social Video

The Foundry teamed up with Drunk Elephant to help drive awareness of the brand and communicate its philosophy of using the products to reset skin to its healthiest, happiest state.

A custom destination rooted in Byrdie and InStyle featured an interactive wheel that users could spin to learn about seven Drunk Elephant products. Each wheel outcome revealed key ingredients, an editor-supplied quote about the product, and a client-provided skincare smoothie. The team also developed three articles in which editor talent revealed their favorite Drunk Elephant products as well as a custom TikTok for InStyle.

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