Self-Made Hero Image


Digital Print

Duluth Trading Company partnered with the Foundry to help support the American Craft Council and empower makers everywhere to build the life of their dreams.

The team created two print advertorials for Better Homes & Gardens and Magnolia Journal and two premium digital articles rooted in Better Homes & Gardens and Real Simple. Each piece of content featured a talented maker and their chosen craft, from rug making to baking. Copy and custom-shot imagery highlighted each talent's unique skills and creative process as well as how durable workwear from Duluth Trading Company makes it all possible.