Live Shopping Event With Chris Hemsworth

Digital Video

Looking for fitness motivation? Walmart wants you to sweat it out with Chris Hemsworth and his line of workout essentials, Centr. We sat down with the movie star himself for a livestream shopping event.

In collaboration with event platform Buywith, Walmart and The Foundry hosted an interactive livestream event, rooted in PEOPLE, where viewers could shop Centr products directly from the Walmart website along with the A-List celebrity and PEOPLE editors Andrea Lavinthal and Zoe Ruderman. During the event, viewers could also engage with Hemsworth and the editors via a live chat.

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To promote the event and encourage users to sign up (or watch and shop retroactively), The Foundry produced buzz worthy co-branded emails and promotional units that were deployed before, during, and after the livestream. The Foundry video team created a stunning set for the PEOPLE editors, and ensured the live video interview — with one of Hollywood’s biggest names — went off without a hitch.

The Chris Hemsworth Live Shopping Event was one of Walmart’s most successful livestreams, garnering nearly 900 highly-engaged live viewers. The resounding success of this shopping event can be attributed to the natural pop culture tie-in for our PEOPLE readers, buzzy promotion across Dotdash Meredith’s suite of brands leading up to the event, and the interactive elements that kept viewers actively participating throughout the full thirty-minute livestream.