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English Pear & Freesia

Digital Social Video

Jo Malone London partnered with the Foundry to promote their signature scent (English Pear & Freesia) and teach readers how to pair different fragrances with one another.

A custom Byrdie destination titled "My Capsule Wardrobe" featured editor-curated style and beauty moments inspired by English Pear & Freesia Cologne while a custom Brides destination titled "Scent Your Wedding" offered Jo Malone London product and fragrance pairings for the big day. Custom content was amplified through an Instagram Story and organic TikTok.