In partnership with Ulta Beauty, The Foundry created a multi-chapter digital destination to position the brand at the forefront of connectivity, culture, and community through the lens of beauty.
Rooted in Byrdie, "Beauty With Purpose" told empowering stories from diverse voices within the beauty industry and beyond. The engaging hub housed a letter from Senior Social Media Editor Star Donaldson, four brand-new custom articles, and 10 pre-existing articles sourced from Byrdie. An animated hero illustration and ethereal background design brought the meaningful content to life.
