Nestlé Outshine® teamed up with Foundry to strengthen how their brand of fruit bars emotionally resonates with consumers through the lens of heritage and family traditions.
In partnership with People en Español, Foundry developed an influencer-led content program aimed at spotlighting culturally relevant moments of family and joy with Outshine® at the center. Three premium articles and four social bytes videos featuring 18 Latina influencers delivered serviceable tips, suggestions, and ideas for how Outshine® can be part of our audience’s “merienda” (snacking) moments in big and small ways.
