Through four native articles, Foundry aimed to inspire the People en Español audience to infuse their everyday cooking and lifestyle with a little more fun and panache using Barefoot wines.
Written in English, translated into Spanish, and created with a curated selection of sourced and provided imagery, the articles were designed to capture the audience’s attention and show them how Barefoot is a must-have staple for any summer plans. Each also contained a native cart, making it easy for the user to instantly purchase the Barefoot wines mentioned in the pieces.
