The Scare

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The Foundry produced a never-been-done-before digital execution to spotlight M&M's Ghoul's Mix ahead of Halloween.

A spooky custom takeover and Halloween-ified version of the homepage included a mix of edit and native recipe content, plus a letter from the guest candy editor. Users could read about celebrity costumes, themed recipes, and easy crafts. The team also created a series of engaging social bytes that featured illustrated animations and led back to the Halloween homepage.