Ford partnered with Foundry to create a multimedia program that increased favorability of the brand among women.
Our creative team produced five video profiles of women who found success in traditionally male-dominated fields, including a boxer, a mechanic, a chef, a Ford engineer, and an adventurer. Additionally, we created five digital articles, faux covers, and one-page advertorials featuring the same trailblazing women for PEOPLE, Travel + Leisure, Food & Wine, Better Homes & Gardens, and Health.
