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Incyte Corporation tasked the Foundry with supporting the launch of OPZELURA, a breakthrough treatment for mild to moderate atopic dermatitis.

In response, the team created Soothe: a dedicated resource with advice and strategies for people managing the skin condition. The robust digital destination, which was rooted in Health, featured animated and testimonial videos, premium articles and infographics, interactive tools, and guided meditations to help bring the subject matter to life in a unique and stylized manner.