Resilience Rising

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Building upon the success and themes of the 2020 program, Foundry teamed up with U.S. Bank to highlight the resilience and strength of small business owners across America.

A custom tentpole rooted in PEOPLE featured four UGC videos that told the stories of small business owners and promoted the work they do to support their communities. Each video had an accompanying article for further insight and a call to action positioning U.S. Bank as a go-to for the banking tools and support people need to keep their business dreams alive and thriving.