Foundry joined forces with Herbal Essences to help promote their bio:renew line of shampoos and conditioners.
One of the goals was to highlight the real botanical-based formulas which are endorsed by Royal Botanic Gardens, Kew. Another was to spotlight the brand's commitment to sustainability efforts: Herbal Essences partnered with The Nature Conservancy to help restore national forests as part of its Renew the Forest initiative and is continuing its ongoing work with TerraCycle®.
An advertorial in the May issue of Parents and an immersive tentpole rooted in Parents with supporting articles in the voices of Real Simple and Better Homes & Gardens brought each of Herbal Essences' goals to life. Content also provided resources, insights, and lifestyle education to inspire consumers to harness the power of plants in their daily routine, and to take care of themselves, their homes, and our planet. Content leveraged custom animations and illustrations.