Power Moves

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Athleta teamed up with Foundry to spotlight their expansive product offering geared toward a variety of personal preferences and lifestyles.

Foundry’s creative team developed one premium article on Shape and two corresponding social bytes featuring art director and content creator Jaimmy Koroma. Custom photography and a highly interactive interface encouraged readers to explore seven Athleta looks, each uniquely styled by our talent, corresponding with her weekly itinerary, from work to workouts and everything in between.