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AstraZeneca tapped Foundry to build awareness of eosinophilic asthma (e-asthma) and Fasenra, a prescription drug that helps alleviate symptoms of the condition.

Foundry developed a robust campaign designed to support asthma sufferers in all facets of daily life. Mixed-media storytelling (including an episode featuring actor and asthma sufferer Tony Hale), animated informational videos, and licensed content was all housed in an unbranded digital tentpole on Health. The team also created unbranded print advertorials for Parents, PEOPLE, and Better Homes & Gardens, plus branded digital articles running on PEOPLE and Health.