Once Upon a Spooky Time

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In partnership with Twix, Foundry created a custom shoppable content campaign to help parents and kids take their Halloween celebrations to the next level.

Inspired by the brand's playful "left versus right" messaging, Foundry's creative team developed a three-part native video series that told tales of Left and Right Twix and their favorite same-but-different Halloween activities. Each video was embedded within a custom-designed shoppable article on Allrecipes or Parents and featured a DIY craft or tasty recipe made with Twix. Readers could purchase supplies to recreate the activities at home directly from the article pages.