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Foundry worked with Lands' End to create a series of three native articles that positioned the brand as a one-stop shop for classic fall and holiday needs.

A custom-shot article for PEOPLE featured four Meredith staffers who swear by the Lands' End Expedition Parka for the wintery months in New York City. The second article—a gift guide for Martha Stewart featuring Lands' End products—was brought to life with custom-shot unboxing GIFs. The third article for Parents inspired readers to shop cute and comfortable flannel pieces for any fall activity at Lands' End.