Make It a MaxxSwap Holiday

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Foundry created a robust digital program with custom videos and social content to help position T.J.Maxx as the go-to shopping destination for on-trend styles, gifts, and home décor.

The engaging #MaxxSwap content featured six fashion and lifestyle editors from InStyle, PEOPLE, People en Español, Parents, and SHAPE showcasing how they were able to find high-quality, must-have items from T.J.Maxx for all their holiday celebrations. The six videos, pull quotes from each editor, and custom-shot product slideshows were all housed in a tentpole destination rooted in InStyle.