Legendary Luxury

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Mercedes-Benz tapped Foundry to help generate awareness of its newly designed 2021 S-Class sedan and position it as the ultimate travel companion.

In response, the team created an engaging tentpole rooted in Travel + Leisure that explored the four key pillars of S-Class luxury: design, performance, technology, and comfort. Copy and client-supplied imagery within each of the four sections highlighted new innovations the 2021 S-Class has to offer.