DSW tapped Foundry to help promote the JLO Jennifer Lopez collection.
Utilizing custom photography and video footage, the team developed four standard articles and a series of social media stories rooted in Entertainment Weekly, PEOPLE, People en Español, and InStyle. The content followed some of Jennifer Lopez's biggest fans as they glammed up and hit the streets of New York City in ensembles inspired by the star herself. Each look featured a pair of stylish shoes from the collection.
