NBC
NBC approached Foundry to support the launch of their new streaming platform, Peacock, and to highlight the company's extraordinary legacy of marrying culture, community, and content.
Through the far-reaching lens of Meredith's brands, the ultimate goal was to help reconnect people to the world and to each other and to highlight Peacock's efforts to bring a pulse to the universe of streaming.
Across Entertainment Weekly, PEOPLE, People en Español, Parents, and InStyle, spanning print, editorial, native, digital, and social, Foundry created over 27 pieces of eye-catching custom content that elevated the standout brilliance of the Peacock service. A series of engaging native articles performed especially well, with CTR lifts ranging from +814% to +9828% over Meredith benchmarks, and delivered on Peacock’s mission to bring entertainment fans together.