Country Crock teamed up with the Foundry to increase awareness of their diary-free, plant-based spreadable butter product and demonstrate how it can be used in a variety of recipes.
To do this, the Foundry created a custom tentpole that was rooted in Allrecipes and featured actress Tia Mowry. The digital destination included an interactive recipe generator, 16 original recipes developed exclusively for the program, and 8 videos with cooking tips from Tia. Leveraging custom photography, the team also designed a series of social bytes to help promote the content across Facebook, Instagram, and Pinterest.
