Dial Up Your Resolutions

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General Mills tasked Foundry with highlighting how Fiber One and Protein One could help people maintain their resolutions well into the new year.

To do this, Foundry created game show-style content featuring actor Jonathan Bennett of Mean Girls and celebrity fitness trainer Isaac Boots. A collection of hero videos, cutdowns, and GIFs were housed within a premium tentpole living on Shape, which delivered a CTR of 95% over benchmark.