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Coca-Cola Creations, Exit the Group Chat Hero Image

Coca-Cola Creations, Exit the Group Chat

Digital Social Video

DDM Studios spread awareness of Coca-Cola® Oreo® Zero Sugar and inspired young audiences to celebrate friendships (like the one between Coca-Cola and Oreo) via playful TikTok videos and an engaging text-convo-inspired premium article featuring two Gen Z influencers (and IRL besties).

Coca-Cola’s directive was clear: foster unexpected connections and celebrate friendships — new and old — as well as drive awareness, anticipation, and FOMO around the newest limited-edition Coca-Cola Creations flavor. To bring this vision to life, Coca-Cola partnered with DDM Studios to ideate, create, and amplify content that would resonate with Gen Z audiences. It started with anchoring our content in PEOPLE and Byrdie, brands that naturally aligned with Coca-Cola’s objectives and the Gen Z audience to strengthen its cultural relevance — and reinforce its role as a symbol of modern connection.

Influencer

Our program celebrated real besties and their bonds, capturing the magic of friendship and the Coca-Cola that fuels it. At the center of our campaign were two Gen Z fashionistas — TikTok influencers Aimee Kelly and Chelsea H, who were also friends. This dynamic duo hit the streets, mics in hand, to make IRL connections with real people by giving them “The Bestie Test,” challenging pairs to spill on their friendships. The campaign also featured a series of bite-sized TikToks that flipped the script on our hosts. In a series of playful, relatable moments, they too took the “Bestie Test” challenge while sipping Coca-Cola® Oreo® Zero Sugar.

Phase two of our campaign drove audience engagement through a premium native article that offered a closer look at our influencer besties’ friendship. Designed to mimic a text message conversation, our feature invited Gen Z fans to dive into our hosts’ “How We Met” story and get a behind-the-scenes look at their unbreakable bond. A shoppable element encouraged audiences to exit the group chat, find their own Coca-Cola Creations drink, and toast to their own besties.

We transformed classic man-on-the-street interviews into besties-on-the-street moments, creating unique social content tailored to Coca-Cola’s specific ask. It worked; with over 55% of engagements from link clicks, our social video viewers showed strong product interest. Our TikTok creators’ own organic posts on Instagram garnered 40K views, indicating reach and authentic exposure at scale.