Book to Screen

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PEOPLE and Lifetime came together to create a native digital extension of PEOPLE’s in-book “Lifetime Book Club” to highlight the eight new movie releases that Lifetime was rolling out this summer, all based on the books of both Jane Green and V.C. Andrews.

We created native articles, one of which was a premium article, incorporating the book covers for each of the eight premieres along with trailers. Ultimately, this custom campaign aimed to promote tune-in and drive buzz for a variety of Lifetime movies.