Award Worthy Beauty

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An extension of a custom InStyle spread-vertorial, an interactive tentpole experience showcased the suite of award-winning P&G products on the red carpet.

This execution paired traditional still photography with interactivity, layering on GIFS and animation to bring the photos to life. As the user scrolled through the experience, they were presented with a variety of prompts that, when clicked, provided additional insights about each product available to shop at Walmart.com.

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