NYCgo tapped Foundry to help encourage local New Yorkers and out-of-state visitors to explore the boroughs and showcase that the city was alive and well.
Foundry created a standard article on Parents for the Bronx, a standard article on Food & Wine for Staten Island, and a premium article on Travel + Leisure for Manhattan, Brooklyn, and Queens. The premium story, which featured custom photography, mapped out a walking tour for each of those three boroughs to share how people could shop, sightsee, and sip their way across the city. Using the same custom imagery from the article, the team also designed accompanying social bytes that redirected viewers to the story.
