A Can and a Plan

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Campbell's turned to the Foundry for help increasing awareness of their classic red and white soups among younger, trend-conscious consumers.

With help from Dotdash Meredith's internal research and insights team and a recipe developer, the Foundry designed a robust tentpole for Allrecipes that featured 20 original recipes as well as quick cooking tips. Custom photography and GIFs brought the food-focused content to life.