Meredith Corporation’s Foundry Wins Best Content Studio in Digiday’s Prestigious Annual Media Awards
(NEW YORK, NY, JULY 1, 2020) – Meredith Corporation’s Foundry has been named “Best Content Studio” in Digiday’s distinguished, 2020 Digiday Media Awards. Foundry is Meredith’s state-of-the-art creative lab and content studio. Digiday cited Foundry’s “proven track record” to “create best-in-class content” and cited the successful U.S. Bank “Local Legends” video series, as well as its dynamic partnerships with Visit Bermuda, Garnier, and Dunkin’, in its announcement of the award.
“Meredith’s Foundry sets the standard for innovation and creativity in the content marketing arena,” said Nick Friese, CEO at Digiday Media. “This well-earned honor reflects the exceptional talent, skill and vision of this dynamic award-winning team.”
The Digiday Media Award winners are chosen by an independent judging panel that functions separately from Digiday’s editorial staff. The judges this year included C-level leaders from across the media and publishing industry including Hearst, Bloomberg, Wall Street Journal, Fuse Media, and others.
Senior Vice President of Foundry and Strategic Content at Meredith Matt Petersen commented, “This extraordinary recognition from Digiday reaffirms our commitment to deliver creatively-led and data-driven content that most benefits our partners. I thank our clients for their meaningful relationships, as we are privileged to create impactful, creative and fun work on their behalf.”
Foundry is Meredith’s native advertising creative lab and content studio and is home to some of the world’s most innovative creative thinkers. They develop content in the voice of Meredith’s brands while telling their partner’s story to drive the outcomes their business requires. They are relentless in the pursuit to create experiences that inspire and drive action. The insights are their own and powered by a deep relationship with their audience. They are creatively led and data-driven. Foundry develops 800+ campaigns including thousands of creative assets for over 125 clients annually.
ABOUT MEREDITH CORPORATION
Meredith Corporation has been committed to service journalism for 118 years. Today, Meredith uses multiple distribution platforms-including broadcast television, print, digital, mobile and video-to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith’s National Media Group reaches 190 million unduplicated American consumers every month, including 120 million women and nearly 90 percent of U.S. millennial women. Meredith is a leader in creating content across media platforms and life stages in key consumer interest areas such as entertainment, food, lifestyle, parenting and home. Meredith’s leading national brands include PEOPLE, Better Homes & Gardens, InStyle, Allrecipes, REAL SIMPLE, SHAPE, Southern Living and Martha Stewart Living. Meredith also features robust brand licensing activities including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. and at walmart.com. Meredith’s National Media Group also includes leading affinity marketer Synapse, and The Foundry, the Company’s state-of-the-art creative lab and content studio.
Meredith’s Local Media Group includes 17 television stations reaching 11 percent of U.S. households and 30 million viewers. Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 markets – including Atlanta, Phoenix, St. Louis and Portland – and 13 in the Top 50. Meredith’s stations produce more than 725 hours of local news and entertainment content each week, and operate leading local digital destinations. Meredith also owns MNI Targeted Media, which delivers targeted advertising solutions to more than 1,200 clients on a local, regional and national level.