Cycling Pathways to Mars

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THE WORLD’S FIRST HOLOGRAPHIC ‘ARCHIVAL VR’

Buzz Aldrin wants to be remembered for more than just “kicking up moon dust.” He wants his legacy to include laying the groundwork for a permanent human settlement on Mars, and he has a plan. As NASA prepares to send the first humans to Mars, 8i and Time Inc’s LIFE VR have collaborated with the celebrated astronaut and historical icon to create a one of a kind virtual reality experience. In Buzz Aldrin: Cycling Pathways to Mars, journey with Dr. Aldrin from his landing site on the moon to Mars as shows you first hand his plan for inhabiting the Red Planet.

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WEBBY AWARDS | 2018

Winner VR: Branded Cinematic or Pre-Rendered
8i, LIFE VR & TIME, Buzz Aldrin Cycling Pathways to Mars

People’s Voice VR: Branded Cinematic or Pre-Rendered
8i, LIFE VR & TIME, Buzz Aldrin Cycling Pathways to Mars

Buzz Aldrin: Cycling Pathways To Mars | 360 | TIME

In 1936, when Henry R. Luce acquired LIFE magazine and turned it into a weekly dedicated to photojournalism, he wrote the following mission statement: “To see and to take pleasure in seeing; to see and be amazed; to see and be instructed.” Part of this sentiment resonates with Mia Tramz and, in some ways, guides her work as Managing Editor of LIFE VR. “It reads like a virtual reality pitch,” she says recalling the text. “After all, it tells us to take the readers to places where they can’t go, which is exactly what VR promises.”

And so, since for the time being, space remains, for most of us, inaccessible, it made sense to focus energies on creating an immersive experience that would take the spectators into the galaxy. And who best to lead the way than Buzz Aldrin, who with Neil Armstrong and Michael Collins, landed on the moon in 1969. In fact, the cover of the special edition of LIFE dedicated to the historical moment shows a close-up of him, with Armstrong and the lunar module Eagle reflected in his visor. “We have a long legacy of covering space exploration, especially Jeffrey Kluger, a senior writer here who wrote the book Lost Moon: the Perilous Voyage of Apollo 13, which served as the basis for the movie Apollo 13. He had a relationship with Buzz, whom he reached out to with a proposal for a VR experience. Buzz responded very enthusiastically,” recalls Tramz.

Buzz Aldrin: Cycling Pathways To Mars | 360 | TIME

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