Go Long: Virtual Reality Takes the Field
Thanks to a partnership between Coors Light and Time Inc., you can live like the athlete you always wanted to be—virtually.
As part of Coors Light XP—the year-round loyalty program that offers consumers “experience points” they can collect and cash in for different brand opportunities—Time Inc.’s LIFE VR app will provide insider access to college football’s most legendary athletic programs.
Experiences start virtually at the University of Texas and the University of Southern California. The app takes USC Trojan fans inside a huddle on the field of LA Memorial Coliseum; Texas fans can behind-the-scenes access to Darrell K Royal—Texas Memorial Stadium, including an in-depth look at the newly renovated locker rooms, with former UT star Jordan Shipley.